Is your web copy doing its job?
Your web copy is more than just a space filler – it’s got an essential job to do. Several jobs in fact.
When a potential client finds their way to your site, if it’s hard to navigate or tricky to read, they’ll bounce off again quicker than a spooked kangaroo.
So, your writing needs to convince people and search engines to give you a shot.
Did I mention Google?
Even if your message is clear and concise, without optimised copywriting – the search engines like Google or Bing will struggle to understand your business.
This confusion means they won’t share your site with someone searching for your product or service.
Because if they get it wrong – it makes them look bad.
And search engines hate to look bad!
Quality copy makes your website easier to find,
easier to use and easier to read.
Quality copy makes search engines and humans happy.
Search engines want to be sure that if they send someone to your website, they’ll be happy with what they find there.
When a person arrives on your site, they want to know:
- What you do
- Who you do it for
- How you will make their life easier or better
And they want to know it NOW. Or they’ll bounce off and keep looking…
So, your copy needs to talk to your visitors and about them – not you.
I have the writing skills and experience to make sure that happens.
Your time is precious
No need to waste another minute wrestling with keywords, high-impact headlines or grammar gaffs.
You can trust me to take care of all that pedantic stuff for you.
(I understand why it’s essential plus, I actually enjoy it).
Compelling website copy takes a special kind of writing
In your spare time, you could do a crash course in copywriting, SEO and User Experience (UX).
But wouldn’t you rather be growing your dream business, hanging out with your loved ones or working on your wellbeing instead?
As a professional website copywriter, I understand the power of SEO and User Experience (UX) writing.
And because I know the right way to use the right words, I can help your business grow.
“Liz is a pleasure to work with and really understands SEO and copywriting.
She went above and beyond by spending time with my client to truly understand their business.”
Online audiences behave differently
You need to write differently if you want to grab and hold their attention.
Online visitors are potential customers searching for help. They need scannable copy, shorter sentences and plenty of signposts.
Show them how your business solves their problem, makes their life easier or better, and you’ll show them WHY they need you.
Ready for some compelling copy or captivating content for your online audience?
“Liz took the time to discuss my requirements and also get to know the person behind the business. This enabled Liz to create content that exceeded my expectations in all areas.”
Engage your site visitors so they'll stick around
Storytelling strategies to connect with your audience
Whatever your business, I can help you share your story – authentically.
I’ll ask you a lot of questions and take the time to understand:
– what you do
– what you offer
– what makes you stand out from your competition
Then, I’ll write creative, engaging content to attract customers who are ready and willing to connect with you.
Your clients will feel confident they can trust your
business ahead of the rest.
“Liz was a pleasure to work with, providing well-written and thought-out posts that perfectly hit the target audience.”
“It has been a very real pleasure to begin working with Liz at WhizBang Writing Solutions. She has taken all I’ve thrown her way and crafted it into something that retains ‘my voice’, but is more powerful and well-crafted.”