Liz Green | copywriter and content creator
Hello, this is the bit where you get to learn more about my journey to become a copywriter and content creator.
Except… like every good About page, it’s not really about me – it’s all about you.
And why you should trust me to help you connect with your target audience, and convert them from site visitors into raving fans.
Skills + experience = copywriting you can trust
I bring you the the perfect blend of writing skills and experience to tackle your writing woes, and wrestle them right off the page.
For over 20 years in the workplace, I joyfully took on the wordier tasks my colleagues rejected, across a range of industries including:
- small business
- local government
- residential construction
- oil and gas
- higher education
For years, I created the messages on promotional flyers, and whipped words into shape for web sites, training manuals, technical documents – even feature articles – all while sitting in admin roles.
It took a while before I realised I had the experience to get serious about a writing career.
But, I wanted to back that up with a solid skill set.
Qualifications + experience = professional writer
I headed to Uni, studied a degree in Professional Writing and Publishing and graduated with distinction in 2016.
While I was studying, and after graduation I regularly wrote blogs for Curtin Uni’s Careers for Tomorrow website.
And I honed my copywriting skills by learning from industry specialists like:
- Bernadette Schwerdt at the Australian Writers Centre
- Kate Toon at The Clever Copywriting School
- Belinda Weaver at Copywrite Matters
I launched WhizBang Writing Solutions in 2017.
I’ve been helping small business owners engage and connect with their target audiences ever since.
Sharing your story – from dream to reality
Your story becomes the backbone of the copy I write. It helps me understand the people, and the journey, behind your brand.
Your story underpins your ‘why’, which is a powerful reason for people to choose your product or service ahead of the rest.
So, before I get to work on your copy, I take the time to learn about:
- Who you are
- What you do
- Who you do it for
- What sets you apart from your competition
Then I create clear, compelling copy that helps you attract your ideal clients and convert them into loyal customers.
So, what’s my story?
I grew up in the beautiful Roman city of Bath. But, in 1991, I stuffed my worldly possessions into a backpack and travelled to Cairns in far north Queensland.
Neither the lifestyle or the weather could have been more different. But I fell in love with Australia.
My life in tropical FNQ was a wild rollercoaster ride, jam-packed full of adventures and life lessons.
From waitressing in open-air restaurants in 98% humidity to taking trail rides through the rainforest on horseback – I eventually worked in a beautifully air-conditioned bank.
But, after six years, my curly hair couldn’t cope with the humid summers any longer. I headed out west for the dry heat of Perth, and some much-needed family time.
Years later, I’m still Perth-based. But, my husband and I live a nomadic lifestyle.
We’re full-time house sitters, so we take care of homes and pets for other people while they travel.
Sometimes all the packing and unpacking gets a little tedious.
But, the fabulous flip-side is having the freedom to grab my laptop and go travelling as often as possible.
And, thanks to the wonders of Wi-Fi, I can and do work wherever I go. I’m just an email, Zoom or FaceTime away – you’ll never notice I’m gone!
Why writing for a narrow audience can boost your business Are you going about your content creation all wrong? When you're starting out, creating content to attract as many people as possible and win more clients seems like a great goal. After all, if you throw...
‘Liz is a pleasure to work with and really understands SEO and copywriting.’
‘Thorough, efficient and creative all in one package!’
‘We were very, very impressed with the work Liz did for us on our website.’
‘Liz was a pleasure to work with. I would definitely work with her again.’