Blogs and newsletters
To blog or not to blog?
Do you really need a blog? This is a frequent dilemma for small businesses. But, done properly, a blog can serve as a powerful tool to drive the right people to your website.
A blog that educates or entertains can attract clients to your site and encourage them to connect, and interact with you. The more helpful or entertaining your blog is, the more likely it is to be shared with a wider audience.
But who has time to write a 300-400 word blog or more, every week, fortnight or month? Luckily, I do!
I can write compelling blogs or articles for your website or newsletter. I understand how to write with SEO in mind and use strategies that engage online readers.
I’ll help you develop an approach to blogging that aligns with your business activities, adds value for your customers and grows your position as an authority in your field.
And whether you need one blog or an ongoing supply, I’ll share tips to help you improve your online writing.
Newsletters that engage, entertain and inform
When you’re a solo operator or a small business, it’s normal to wonder, ‘will I have enough news for a newsletter?’
Just like a blog, your newsletter creates opportunities for you to engage with your existing and future clients, while cementing your position as an authority in your field.
A newsletter can be less frequent than a blog. You don’t need to send one every week. As long as it’s packed full of useful information, your readers will be waiting for it to arrive.
I can help you generate content to engage, entertain and inform your readers.
Whether you need one newsletter to get you started or regular content, I’ll help you understand the basics of putting together compelling articles.