Writing objectively about yourself and your business can be tricky and time consuming. Compelling copywriting that engages your audience requires a specific skillset.
It’s not enough to simply tell your clients all about your fabulous products or services. They want to learn how you’ll resolve a problem they’re experiencing or how you’ll improve their lives.
There’s no question that you know your business better than anyone.
My first step is to talk with you and learn as much as possible about: your story; what you do; what you offer; and why you’re different from your competition.
I’ll use these details to nail down the tone of voice that best suits your brand and resonates with your ideal customer.
I recently engaged Liz Green from WhizBang Writing to create content for my new website. I found Liz to be professional and diligent.Narelle Davis-Wilson
Engage with your clients
You need to attract clients, grab their attention and hold onto it, so they want to know more about what you offer. I work hard to:
- help you identify your clients’ problems and pain points;
- craft captivating content to highlight all the benefits your clients will receive when they choose your product or service;
- identify, and help clients understand, the many ways your solution will make their lives easier, better or both; and
- free you up – so you can put your time and energy into what you do best – running your business and making your customers happy.